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Wheeled footwear specialist Heelys has broken new ground with its first non-shoe launch: the Nano inline footboard accessory, designed to be attached to its distinctive skate shoes.
The board, designed in-house by Heelys, works by removing the wheel from one shoe and snapping the company’s bracket into its patented Sole-Link – similar to a ski or snowboard binding.
“Binding a single foot to the board allows for greater freedom to jump, grind, tumble and vault over different landscapes, similar to parkour or free running,” said Heelys CEO Tom Hansen.
“The Nano will appeal to this new base of users and give our existing Heelys wearers another way to enjoy their Heelys.”
“This is the first product that Heelys has introduced that is not
a shoe,” said Rick Groesch, vice president of brand management.
“The possibilities of products with Heelys’ patented bracket and
Sole-Link technology are endless and we look forward to more adaptations
to come.”
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